Collectible: Anheuser Busch Budweiser Malt Liquor
It was probably 1984 and while I was in St. Louis for a work-related convention, I had a little time to kill. While others might flock to the infamous arch or sights on the Mississippi River, I headed (where else?) to the Anheuser Busch brewery.
I recall the tour was great, clydesdales, wooden escalators, huge copper kettles and a tasting room. The tour guide whisked us from site to site and one particular stop snagged my interest. In the lobby, there was a huge glass display case filled with Budweiser beer cans. The guide told the crowd, “this is every Budweiser beer can ever made.” It was a really an impressive display but I zeroed in on what would be the “rare” cans. Not to be “that guy”, I asked the tour guide privately about Budweiser Malt Liquor. I knew the can existed (I actually owned one at the time). She looked perplexed and told me that she didn’t know and she would ask someone. A short time later a guy in a suit came out and asked me what I knew about this can.
I didn’t really know much other than Budweiser Malt Liquor was produced for a short period of time, from 1972 – 1974 and it was part of a small test market release. I’ve seen a red and a white version of this can in a reference book. The black one is more common and can still be purchased on-line for less than $10. I think I gave this guy a project.
I didn’t want to tell him that I thought Budweiser also made drab green/non-metallic cans for WWII. I’ve yet to see one of those.
Interested in more collectible stories?