Coors – Coors Light

Tasting: December 7, 2011
Style: Light Beer

Coors Light

As mentioned in an earlier post, someone left me a present (I think) in my cooler — three bottles of Coors Light. Under normal circumstances – I wouldn’t comment on a beer before I do my “formal” tasting. But, I think I’ve had enough Coors Light to be able to stand up on my soap box and have an informed opinion.

First, I don’t get light beer. Whatever taste it does have – it isn’t good. Yet it accounts for more than half of all the beer consumed in the United States. So, if you say you like beer and you regularly drink a light beer. It doesn’t make sense to me. Can you still call yourself someone that likes muscle cars while your whole automotive existence revolves around your Prius?

Since the beer was left by someone in my family or connected to my family, I don’t think this light beer is a weight control tool. Frankly, since light beer makes up a majority of the beer market – I don’t think it works in general. You don’t see any “Jared from Subway” testimonials. Funny, I also don’t see any light wines out there.

Their own ad campaigns are puzzling. It tells you that you should drink this beer “cold” or “super cold”. Well, beer has diminished flavor when it’s too cold. Why don’t they just say “hold your nose while you drink it – you won’t taste it”? Or “Hey, it’s cold and wet”. Also, cold is not a flavor.

The only conclusions that I can reach is that people are easily hypnotized by the “be cool ” ads during football games. I can also conclude that peer acceptance plays a big role here. Or we can simply say that most of this country has little standards when it comes to beer — it’s simply a cheap buzz. Wake up beer drinkers.

At this point, you might say, “Wait a minute. You said up front that you’ve had plenty of Coors Light – you’re a hypocrite”. Well I can say that I have never purchased Coors Light for myself. I can also say that whenever it was the only option – I regretted it and more often than not – switched to soda after having one or part of one.

Let this beer snob get down off this box before I fall off of it and give my opinion of my experience with this “light beer”. It does check in at a surprising 4.2% ABV. I’m serving it at their recommended temperature — “super cold”. It doesn’t have any aroma. First sip is damn fizzy over some subtle bready grains – like overcooked brown rice. Not much in the way of flavor or bitterness – unless you count that funky aftertaste as the taste or bitterness. 59 is my lowest score — and I’ll put it right there. Luckily, I have a Founder’s Breakfast Stout sitting in the bullpen.

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