Tasting: April 24, 2017
Beer # 1,054
Peak of Ripeness
While waiting on a line for beer at Magnify Brewing, I had an interesting thought. Well, interesting to me anyway. One-hundred-plus people on this line were about to buy about 400 cases of beer in one afternoon. I wondered if many of them would bypass local beer stores as a result of a well-stocked fridge. From the looks of this particular crowd, probably not many. However, if the number of craft beer brewing operations continue their collective production trajectory, I have to think it will negatively impact stores at some point and more importantly, New Jersey beer distributors.
In case you haven’t noticed, the New Jersey distributors have a powerful lobbying group and some inside help from one particular assemblyman see – Wineries Direct Sales . They didn’t get their way here but they bullied the burgeoning industry for years. In the case of craft beer, they have a skin in the game as they represent many out of state breweries on our shelves. Once sales start to dip, watch out. They will be looking for blame and a slice of someone else’s pie.
Anyway, off my soap box and onto the beer.
I believe this is the second can release for Peak of Ripeness. I recall showing up for its first release just to have the last cans sold right in front of me. There was a guy with a full case of Peak of Ripeness walking to his car and I asked if he would trade a single can for some fresh Night Shift, Santilli. I was surprised to be turned down.
Actually, I think the original release of this beer started the Magnify Brewing frenzy. I recall a Facebook post calling this a juicy New England style IPA. Well, I’ll say it has a juicy quality as it is pithy, grapefruit, white wine grapes, dank. Really solid IPA, 92 points.