Magnify Brewing, Yeah You Know Me Imperial Stout Also, Floccular Migrane and Rocket Science

Magnify Brewing Floccular Migrane, Rocket Science and Yeah You Know Me.

(C) 2017 popsonhops

Since Magnify Brewing is just four minutes from my office, I’ll stop now and again after work for their latest offering. I’ll give you some quick thoughts on some recent purchases

Rocket Science: Beer #1,124
Froot Loops. Some mild bitterness burn. Not bad, 88 points

Floccular Migrane: Beer # 1,125
Another variation on Headaches (88 points). Lots of the same initial dank qualities. I can’t push this one past that one, 88 points

Yeah You Know Me: Beer # 1,126
Very interesting. For a massive 15% ABV, the boozy burn is fairly well concealed. Layers of complexity in cocoa. Yeah You Know Me is a solid 91 points.

Visit Magnify Facebook page for release information

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Solid Gold Good Times, Magnify Brewing and a few extra treats...2nd Anniversary

l to r: Up, UP & Away, DDH Rock Me Dr. 'Said, Solid Gold Good Times, Fellow Travelers

(C) popsonhops

Magnify Brewing: Up, UP & Away (8.5% ABV), DDH Rock Me Dr. ‘Saic (8.0%ABV), Solid Gold Good Times (8.5% ABV), Fellow Travelers (8.0% ABV)

First beers up are made in collaboration with Sand City Brewing from the northern coast of central Long Island. In the late 19th century, there were a number of sand mines operating in Northport, New York. One of the most notable was Steers Sand & Gravel, who gave the industrial area the nickname “Sand City.” The brewery’s website notes that the sand from Sand City was used to construct the streets, bridges, and buildings in Manhattan. “They built greatness from something so infinitesimally small”.

As a footnote, I was surprised to see Steers had a connection here as my father and grandfather both worked for Steers. My father told many stories about Steers and their part in the construction of New York and New Jersey.

Up, Up and Away by Magnify Brewing and Sand City Brewing

Tasting: May 29, 2017
Style: American Double / Imperial IPA
Beer # 1,062
ABV: 8.5%

Not as opaque as some of their other offerings from Magnify. The can notes that it is double dry-hopped with Galaxy hops (the hop variety that produces the most oils). Surprisingly, I don’t get much in the way of aromatics. Slight whiff of basil. Taste is a different story. This ale is juicy for sure with fleshy pineapple and sweet strawberry. Bitterness comes from lime, and grapefruit flavors. Up, Up and Away has a puckering dry finish. I’ll note that it does not have throat burn like some of their other beer. Easy drinker and dangerous at 8.5%. 93 points.

Magnify Brewing Fellow Travelers

Tasting: June 2, 2017
Style: American Double / Imperial IPA
Beer # 1,063
ABV: 8.0%

Fellow Traveler definition: Not a member of the party, but sympathetic to their ideals…hmmm. Or simply, one that travels with another. That one probably works better as the two breweries both opened for business in 2015. Sand City celebrates their second anniversary later this year (October). Where the aromatics were lagging in Up, Up and Away, they are certainly present here. Very straightforward brew, 89 points.

The next two offerings were made as part of Magnify Brewing’s second anniversary…

Magnify Brewing DDH Rock Me Dr. ‘Saic

Tasting: June 5, 2017
Style: American Double / Imperial IPA
Beer # 1,064
ABV: 8.0%

Loved Dr. ‘Saic 93 points, Didn’t see much in the way of any discernable difference in Rock Me Dr. ‘Saic 91 Points Actually, I nitpicked on the bready malt base but it was still a good beer. Add Double Dry Hopping to anything, and you’ll have my attention. This incarnation returns to 93 point status. Excellent.

Magnify Brewing Solid Gold Good Times

Tasting: June 9, 2017
Style: American Double / Imperial IPA
Beer # 1,065
ABV: 8.0%

Nice subtle dank flavors out of the gate. Hops are really complex of passionfruit, kiwi, and guava. Malt backbone is subtly sweet. Some minor back palette burn. Entirely drinkable, Solid Gold Good Times, 92 points.

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Contractual Obligation Magnify Brewing And some Headaches to go with that.

Contractual Obligation by Magnify Brewing and Headaches Double IPA by Magnify Brewing

ho(C) 2017 popsonhops

Tasting: May 5, 2017
Style: Double IPA
Beer #: 1,057
ABV: 8.5%

Contractual Obligation Magnify Brewing

Purchasing hops as a start-up brewery is a tricky proposition. The explosion in craft breweries has led to short supplies and the pick of the crop is committed to breweries that are (you guessed it), contractually obligated for the purchase of hops. New breweries are somewhat at the mercy of what’s available and have to work with what they can acquire. Think of owning a new restaurant that can only buy only certain ingredients or certain grade meats. While demand remains high, even a hop contract doesn’t guarantee you what you want, but it’s the best you are going to get when demand outpaces supply.

I’ll note that both of these offerings were released previously. The first release of Contractual Obligation commemorated Magnify Brewing’s own hop contract more than a year ago. The brewery’s popularity seemed to skyrocket shortly thereafter and the lines have seemingly grown with each subsequent release.

Contractual Obligation Magnify Brewing pours an opaque orange color. Really looks like orange juice. I’ll mention that this beer has grapefruit and mango added. You can really pick up some fresh grapefruit flavor. Maybe a bit too much throat burn to make it a classic but still a really nice beer, 91 points.

Tasting: May 6, 2017
Style: Double IPA
Beer #: 1,058
ABV: 8.2%

Headaches Magnify Brewing

Not as turbid as Contractual Obligation Magnify. Starts off with some minor dank smokiness but has a predominant tangy grapefruit in the mid-palate. Some minor pineapple and mango. I think Contractual Obligation wins the day by default Magnify Brewing Headaches is a very respectable and likable beer, 88 points.

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Peak of Ripeness Magnify Brewing Company A Slice of Someone Else's Pie?

Magnify Brewing Beer Cans

oo(C) 2017 popsonhops

Tasting: April 24, 2017
Style: IPA
Beer # 1,054
ABV: 6.5%

Peak of Ripeness

While waiting on a line for beer at Magnify Brewing, I had an interesting thought. Well, interesting to me anyway. One-hundred-plus people on this line were about to buy about 400 cases of beer in one afternoon. I wondered if many of them would bypass local beer stores as a result of a well-stocked fridge. From the looks of this particular crowd, probably not many. However, if the number of craft beer brewing operations continue their collective production trajectory, I have to think it will negatively impact stores at some point and more importantly, New Jersey beer distributors.

In case you haven’t noticed, the New Jersey distributors have a powerful lobbying group and some inside help from one particular assemblyman see –  Wineries Direct Sales . They didn’t get their way here but they bullied the burgeoning industry for years. In the case of craft beer, they have a skin in the game as they represent many out of state breweries on our shelves. Once sales start to dip, watch out. They will be looking for blame and a slice of someone else’s pie.

Anyway, off my soap box and onto the beer.

I believe this is the second can release for Peak of Ripeness. I recall showing up for its first release just to have the last cans sold right in front of me. There was a guy with a full case of Peak of Ripeness walking to his car and I asked if he would trade a single can for some fresh Night Shift, Santilli. I was surprised to be turned down.

Actually, I think the original release of this beer started the Magnify Brewing frenzy. I recall a Facebook post calling this a juicy New England style IPA. Well, I’ll say it has a juicy quality as it is pithy, grapefruit, white wine grapes, dank. Really solid IPA, 92 points.

Read the Magnify Brewing Story Here…

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